Privacy Policy
We collect only what we need, protect what we hold, and respect your right to control your personal data — in compliance with US privacy law and the UK/EU General Data Protection Regulation.
Who we are and why this matters
Rhofin Inc. ("we," "us," or "our") is a Delaware corporation building API-driven middleware for institutional trade finance. We are committed to protecting your privacy and ensuring the security of your personal data in compliance with applicable US state privacy laws and the UK and EU General Data Protection Regulation (UK GDPR and EU GDPR respectively), together referred to in this policy as "GDPR" except where a distinction is necessary.
This Privacy Policy explains what personal data we collect, why we collect it, how we use and protect it, how long we retain it, and what rights you have in relation to it. It applies to all individuals who interact with our website, request a briefing, or express interest in the Rhofin platform.
Following the United Kingdom's departure from the European Union, the UK operates its own data protection framework under the UK GDPR and the Data Protection Act 2018. Where this policy refers to "GDPR," it covers both regimes unless otherwise stated. Individuals in the UK may exercise their rights under UK GDPR and direct complaints to the Information Commissioner's Office (ICO). Individuals in the EEA may exercise their rights under EU GDPR and direct complaints to their local supervisory authority.
We do not sell your personal data. We do not engage in behavioural advertising or targeted advertising based on your personal data. We collect only the minimum information necessary to operate our platform and communicate with you.
Who is responsible for your data
The data controller responsible for your information is Rhofin Inc., a Delaware corporation incorporated in the United States. As data controller, we determine the purposes and means of processing your personal data and are accountable for its protection under applicable law.
Rhofin Inc. is not currently required to appoint a Data Protection Officer (DPO) under Article 37 EU GDPR or the equivalent UK GDPR provision, as our processing activities do not fall within the categories mandating a DPO. We have nonetheless designated a responsible point of contact for all data protection matters.
As a US-based controller offering services to individuals in the European Economic Area and the United Kingdom, we are subject to Article 27 EU GDPR and the equivalent UK GDPR obligation to designate a representative in those territories. We are in the process of formalising this designation and will update this policy upon completion. In the interim, enquiries from EEA and UK residents may be directed to our contact below.
For any privacy enquiries, to exercise your rights, or to raise a concern, please contact our designated data protection contact at compliance@rhofin.com. We aim to respond to all privacy requests within the timeframes set out in Section 9 of this policy.
What we collect and why
We collect only the minimum data necessary to provide our services and manage our waitlist. The categories of data we process are:
We do not collect special categories of personal data (under GDPR) or sensitive personal information (under CCPA/CPRA) through this website. This includes financial account details, government identifiers, biometric data, health information, racial or ethnic origin, political opinions, religious beliefs, sexual orientation, or precise geolocation data. Any data provided to us through the Rhofin platform in a future commercial context will be governed by a separate Data Processing Agreement.
Lawful purposes for processing
We process your data strictly for the following lawful purposes. Under EU/UK GDPR, each processing activity must have a valid legal basis under Article 6. Under US state laws (including CCPA/CPRA, VCDPA, and equivalent statutes), processing must be disclosed and limited to stated purposes.
Automated decision-making: We do not use your personal data for automated decision-making or profiling that produces legal or similarly significant effects on you, as described in Article 22 EU/UK GDPR or equivalent US state law provisions.
No sale or sharing for advertising: We do not sell your personal data to third parties. We do not share your personal data with third parties for the purpose of cross-context behavioural advertising, as defined under CCPA/CPRA.
Who we share data with
Your data is processed primarily in the United States by Rhofin Inc. We do not sell your personal data to third parties under any circumstances. We do not share your personal data for the purpose of targeted advertising.
We may share data with a limited number of trusted third-party service providers solely for the purpose of operating our platform. These providers are contractually bound to process your data only on our instructions and in accordance with applicable privacy law. Categories of third-party processors may include:
- Cloud infrastructure and hosting providers
- Email delivery service providers
- Website analytics providers (where applicable)
- Security monitoring and fraud prevention services
We do not permit our service providers to use your personal data for their own purposes. We maintain written data processing agreements with all third-party processors in accordance with Article 28 EU/UK GDPR.
We may also disclose personal data where required to do so by law, regulation, court order, or governmental authority, or where necessary to protect the rights, property, or safety of Rhofin, our users, or the public.
For data originating from the United Kingdom or the European Economic Area (EEA), we ensure appropriate safeguards are in place for any international transfer to the United States or other third countries. Our primary transfer mechanism is Standard Contractual Clauses (SCCs) as approved by the European Commission (for EU transfers) and adopted under the UK GDPR framework (for UK transfers), supplemented where appropriate by technical and organisational measures including encryption and access controls. We do not rely on transfer mechanisms that have been suspended, invalidated, or found inadequate by the relevant supervisory authority.
We do not transfer your data to any country that does not provide an adequate level of protection without first ensuring that appropriate contractual or legal safeguards are in place, in accordance with Articles 44-49 EU GDPR and the equivalent UK GDPR provisions.
How long we keep your data
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law. The following retention periods apply:
Upon expiry of the applicable retention period, personal data is securely deleted or anonymised in accordance with our internal data management procedures. You may request early deletion of your personal data at any time by exercising your right to erasure (see Section 9 below), subject to any overriding legal obligation to retain it.
How we use cookies
Our website uses cookies and similar tracking technologies to operate correctly and to understand how visitors use our site. A cookie is a small text file placed on your device when you visit a website.
Under EU/UK GDPR and the UK Privacy and Electronic Communications Regulations (PECR), we are required to obtain your consent before placing non-essential cookies on your device. We use the following categories of cookies:
We do not place advertising, marketing, or cross-site tracking cookies. You may control cookie settings through our cookie consent tool, your browser settings, or third-party tools such as the Digital Advertising Alliance opt-out platform (for US residents) or the Your Online Choices tool (for UK/EU residents). Please note that disabling certain cookies may affect the functionality of this website.
We do not use cookies or tracking technologies to build advertising profiles or to share your browsing behaviour with third-party advertisers.
How we protect your data
We implement appropriate technical and organisational security measures to protect your personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure, or access, in accordance with Article 32 EU/UK GDPR and applicable US security standards. Our measures include:
- Encryption of data in transit using industry-standard TLS protocols
- Encryption of data at rest on our servers and cloud infrastructure
- Access controls limiting data access to authorised personnel on a need-to-know basis
- Regular review of our information security policies and procedures
- Use of reputable, security-accredited cloud infrastructure and service providers
- Contractual obligations on all third-party processors to maintain appropriate security standards
In the event of a personal data breach that is likely to result in a risk to your rights and freedoms, we will notify the relevant supervisory authority (the ICO in the UK, the relevant EU supervisory authority in the EEA) within 72 hours of becoming aware of the breach, as required by Article 33 EU/UK GDPR. Where the breach is likely to result in a high risk to your rights and freedoms, we will also notify you directly without undue delay, in accordance with Article 34 EU/UK GDPR.
Please note that no method of transmission over the internet and no method of electronic storage is 100% secure. While we use commercially reasonable means to protect your personal data, we cannot guarantee its absolute security.
Control over your personal data
Depending on your jurisdiction, you have the following rights regarding your personal data. To exercise any of these rights, email us at compliance@rhofin.com. We will acknowledge your request promptly and respond within the timeframes set out below. We may ask you to verify your identity before processing your request.
Response timeframes: For requests under EU/UK GDPR, we will respond within one calendar month of receipt, extendable by a further two months where necessary due to complexity or volume of requests, with notice provided to you. For requests under CCPA/CPRA, we will respond within 45 days of receipt, extendable by a further 45 days where necessary. We will not charge a fee for responding to your request unless it is manifestly unfounded or excessive.
If you believe we have not handled your personal data in accordance with applicable law, you have the right to lodge a complaint with your relevant supervisory authority. In the UK, this is the Information Commissioner's Office (ICO) at ico.org.uk. In the EU, this is your local data protection authority. In the US, California residents may contact the California Privacy Protection Agency (CPPA) or the California Attorney General's office. Residents of other US states may contact their respective state Attorney General. We nonetheless encourage you to contact us first so that we may address your concern directly.
Get in touch about your data
For any privacy-related enquiry, to exercise your rights, or if you have a concern about how we handle personal data, please reach out to us directly. We take all privacy requests seriously and will respond within the applicable statutory timeframe.